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Dr. Tobias Nickel, Dipl.-Psych.



Eye tracking & Virtual Reality



  • Diploma in Psychology at the University of Regensburg
  • Research project: Intercultural overlapping situations (Volkswagen Foundation)
  • Research stays in Hong Kong & PR China


  • Consultant at a psychological management consultancy, focus on: Strategy, reorganization, change management, personnel selection, training.
  • Part-time doctorate on leadership and innovation
  • International Trainee Program at the BMW Group
  • Press spokesman and communications strategy BMW Group
  • Head of Communications BMW Canada
  • Head of Motorsport-, F1-, Sustainability- & Technology Communications BMW AG
  • Head of Global Recruiting BMW Group
  • Head of Marketing Communications BMW Germany
  • Head of Complete Vehicle Development BMW AG
  • Head of Communications & Marketing DRÄXLMAIER Group (incl. sustainability, employer branding & change)