Module Group International Tourism Management
Management in tourism takes places within an internationally cross-linked context. The tourism “system” is shaped by legal requirements at the national and international level, union regulations, as well as increasing international standardisation. At the same time, service provision takes places in an urban or egional context, often with a high degree of specialisation.

Module Group Travel Technology
Today, the majority of processes in tourism are based on information and communications technology. In recent years, topics such as eTourism, Tourism 2.0 and Travel Technology have become an integral part of international trade fairs, including ITB Berlin. The scope of providers and software producers of computer booking and reservation systems ranges from the largest providers such as AMADEUS and SABRE to open-source solutions. Travel or booking apps and other mobile applications are in use world-wide.

Module Group Research and Methodology
Evidence-based management is based on the principle of empirically supported management decisions. Web-based booking systems, touristic websites and social networks in eTourism offer a vast quantity of data which can currently only be processed through modern data mining and data analysis technologies. This data forms the basis for management decisions in tourism.

Module Group Business Management
Tourism is a labour-intensive sector which requires multiprofessional and intercultural cooperation. Human Capital Management is thus of special significance in tourism service provision and planning. Module Group Soft Skills due to the labour-intensive nature and the complex feedback systems formed between providers and users of tourism services, an understanding and evaluation of intercultural and interdisciplinary processes are of particular importance. Current research and knowledge in the fields of neuroscience and communications science play an important role here. In the seminar of this module group, current aspects of research can be examined and critically discussed.

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25y thd

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