The structure and content of this Master’s course is designed to take advantage of the potential for innovation within the growing tourism sector:

SWS= Hours per week
ECTS= European credit transfer system credits 

 

1. Semester

SWS

ECTS

Customer Experience Management
Kundenerlebnismanagement

4

5

Current Issues in Business Administration
Aktuelle Themen der Betriebswirtschaft

4

5

Managerial Accounting
Unternehmenssteuerung und Rechnungslegung

4

5

Intercultural and Interdisciplinary Management
Interkulturelles und interdisziplinäres Managemen

4

5

Global and Regional Sustainable Tourism Development
Globale und regionale nachhaltige Tourismusentwicklung

4

5

Quantitative and Qualitative Research Methods
Quantitative und qualitative Forschungsmethoden

2

3

Compulsory Elective Subjects of a General Academic Nature (AWP)
Allgemeinwissenschaftliches Wahlpflichtmodul (AWP)

2

2

2. Semester

SWS

ECTS

Compulsory Elective Subjects of a General Academic Nature (AWP)
Allgemeinwissenschaftliches Wahlpflichtmodul (AWP)

2

2

Applied Customer Experience Management
Angewandtes Kundenerlebnismanagement

4

5

Quantitative and Qualitative Research Methods
Quantitative und qualitative Forschungsmethoden

2

3

Master Thesis Tutorial (Scientific Workshop)
Masterarbeit Tutorial (wissenschaftlicher Workshop)

2

5

Entrepreneurship and Business Development
Unternehmertum und Geschäftsentwicklung

4

5

Digital Marketing and Social Media in Tourism
Digitales Marketing und Social Media im Tourismus

4

5

Specialized Mandatory Elective Module
Fachspezifisches Wahlpflichtmodul (FWM)

4 5

3. Semester

SWS

ECTS

Destination Development and Marketing
Destinationsentwicklung und –marketing

4

5

Specialized Mandatory Elective Module
Fachspezifisches Wahlpflichtmodul (FWM)

4

5

Master Thesis
Masterarbeit

 

 20

Events & More

25y thd

merchandising

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