This degree course is seven semesters in duration, with six theoretical semesters and one internship semester which can be completed in Germany or abroad in the fifth semester. The degree course is completed with bachelor exams.

 

Students must sit exams in the following modules by the end of the second semester:

  • T102 Personal & Scientific Development
  • T103 Applied Statistics & Data Analysis
  • T204 Marketing Principles
  • T205 Quantitative & Qualitative Research

The practical study units are an integral part of the total course and are not required to be completed in one block, they can be completed in segments and documented in an internship report.

Successful graduates receive a Bachelor's degree certificate and a degree supplement document which shows a list of all subjects and modules taken, for the benefit of transparency as future employers can clearly see the exact course of study.

Subject overview

 

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