- Attention: The workshop will be held in German! -

Social media is often seen as a cure-all for businesses and freelancers – but how much truth is there to this statement? In this workshop, you will learn which social media platforms are truly useful for your daily work, what goals you can pursue with them, and how to design your social media strategy in a targeted and effective way.

Content:

• Basics of Social Media

  • What are the different platforms and who are they suitable for?

  • The key advantages of social media for businesses, freelancers, and service providers

  • How can social media be combined with other marketing channels?

• Goals and Strategies for Social Media:

  • What goals should you pursue with your social media presence?

  • How do you develop an effective social media strategy?

  • Defining your target audience and content planning for social media

• Platforms in Detail:

  • Which platforms are best suited for your audience?

  • How do you determine which platform is relevant for your target group?

• Content Creation and Management:

  • How do you create engaging content that reaches and excites your audience?

  • The right balance between advertising and value-added content

  • Content planning and automation: How to efficiently and sustainably organize your social media

• Opportunities & Challenges:

  • Challenges: Addressing the target audience correctly, constant algorithm changes, time required for content creation

  • Opportunities: Direct access to the target audience, increased visibility, and customer loyalty

  • Strategies & Solutions: We will develop approaches to overcome the challenges of social media and make the most of its advantages.

• Practical Session:

  • Using creative methods such as brainstorming and visual mapping techniques, you will develop concrete social media strategies for your daily work.

  • You will learn how to plan and execute your social media activities efficiently.

You will gain a clear understanding of which social media channels are most relevant for your work and how to develop a tailored strategy that drives your business forward. You will feel more confident using social media and be able to create targeted content that resonates with your audience.

After the workshop, if you have any further questions or want to dive deeper into the topic, feel free to take advantage of a free individual consultation with our workshop leader, Ivan Turkalj.

Your Benefits:

• A clear understanding of which social media channels are truly relevant for you

• Effective strategies for audience engagement and retention

• Methods for content creation and planning that strengthen your social media presence

• Practical solutions for efficiently organizing and automating your social media activities

• Support in developing a social media strategy for your business

• Boosting your digital visibility and customer loyalty through targeted social media efforts

• Opportunity to utilize a free, in-depth individual consultation

About the Workshop Leader: Ivan Turkalj Ivan Turkalj has been a freelance musician and artist for over 20 years. Through his extensive experience as a project developer in the creative industries and in leadership positions in technology companies, he combines deep knowledge from both fields. His expertise lies in the intersection of creativity and digital transformation – showing companies how they can embark on innovative paths in digitalization through creative methods.