- Attention: The workshop will be held in German! -

Artificial Intelligence (AI) is more than just a trend – it’s transforming the way we work, communicate, and make decisions. But what’s really behind AI, and how can you use it meaningfully in your daily work?

Workshop Content:

• Understanding AI: Myths & Reality – What exactly is Artificial Intelligence? What are its limitations, and how does it differ from traditional software solutions?

• Practical Areas of Application: How can you apply AI in your everyday work? Examples from automation, customer communication, data analysis, marketing, and creative processes.

• Overview of AI Tools: Introduction to useful AI-supported programs, such as:

  • Text & Content Creation: Chatbots, AI-generated texts

  • Image & Design: AI-based image editing and graphic design

  • Data Analysis & Automation: How AI can streamline business processes

  • Artificial Intelligence in Marketing: Personalized advertising, social media optimization, SEO analysis

• Opportunities & Challenges: AI can optimize workflows and open up new possibilities – but where are the limits? We explore both the potential and the ethical and practical challenges of working with AI.

• Practical Session: Using creative methods like Design Thinking, we develop approaches for integrating AI meaningfully into individual projects or business processes. The focus is on practical ideas and direct applicability.

After the workshop, you will have a solid understanding of Artificial Intelligence and know concrete tools that can support you in your work – explained clearly, practically, and with a focus on real-world use.

Do you still have questions after the workshop or want to dive deeper into the topic? Feel free to take advantage of a free individual consultation with our workshop leader Ivan Turkalj.

Your Benefits:

• Practical examples and tools for using Artificial Intelligence in your daily work

• In-depth understanding of the fundamentals of AI and its potential applications

• Concrete, practice-oriented solutions and strategies that can be applied immediately

• A clear guide on how to integrate AI into your work processes

• Strengthening of your digital skills to remain future-ready

• Opportunity for a free, in-depth individual consultation

About the Workshop Leader: Ivan Turkalj
Ivan Turkalj has been a freelance musician and artist for over 20 years. With his extensive experience as a project developer in the creative industries and in leadership roles in technology companies, he combines deep knowledge from both fields.
His expertise lies in blending creativity with digital transformation – showing how companies can take innovative steps in digitization through creative methods.