The "Creative Digital Concepts" service is aimed at businesses, self-employed individuals, and service providers who want to explore the opportunities of digitalization—regardless of their industry. Our main focus is on:

• Traditional businesses, craftsmen, self-employed individuals, and service providers, such as carpenters, butchers, bakers, painters, and mechanics.
• Businesses, self-employed individuals, and service providers in the creative industry, such as photographers, designers, artists, musicians, authors, and marketing professionals.

Our goal is to develop and implement digital concepts that improve work processes and methods while fostering a stronger connection between cultural and economic sectors. We achieve this through skill development in hands-on workshops, utilizing creative methods like Design Thinking to find tailored digital solutions.

Whether you are a traditional craft business looking to embrace the digital world or a creative professional seeking to expand your digital presence and offerings, we provide you with the right tools and strategies to successfully achieve your goals.

Johannes Schuster – Owner of a Traditional Carpentry Business

Johannes Schuster runs a carpentry business in a rural area, specializing in custom furniture and interior construction. For many years, he successfully relied on personal recommendations and loyal customers. However, in recent years, he has noticed fluctuating demand, with younger customers increasingly searching for craftsmen online. To stay competitive and future-proof his business, Johannes decides to kick-start the digital transformation of his company.

In the "Digitalization – Challenge or Opportunity?" workshop, Johannes discovers how digital tools and creative methods can be applied in a traditional craft business. He gains an overview of website builders, social media, and online marketing tools, as well as methods like Design Thinking. He realizes that digital solutions can simplify his daily work and help him reach new customer groups. Johannes identifies a major challenge: younger customers are currently difficult to reach. Together with the other participants, he sets clear goals: revamping his website, integrating an online booking system, and creating a social media profile for his business.

After the first workshop session, Johannes takes advantage of a 30-minute individual consultation to reflect on his progress and refine his digital strategy. He receives practical advice on leveraging social media to attract younger customers. He plans to regularly post content showcasing his furniture-making process, including behind-the-scenes videos and workshop insights to build an authentic connection with potential customers. He also learns how to use hashtags and engage with followers to expand his reach.

In the final workshop session, Johannes exchanges ideas with other craftsmen who have already undergone similar digital transformation processes. He gains particularly valuable insights from a painting business that has experience with online appointment bookings and helps him optimize his own website’s consultation booking system.

By participating in the workshop, Johannes boosts his business’s efficiency and strengthens his market position. With his new digital tools—an optimized website, social media presence, and a targeted online marketing strategy—he reaches a broader audience and secures new projects. At the same time, he remains true to his craftsmanship tradition while adopting innovative methods to secure his business’s future.

Lena Gruber – Photographer from the Bavarian Forest

Lena is a wedding photographer from the Bavarian Forest who already has a strong online presence, including a functioning website and active social media profiles. However, she struggles with the administrative aspects of her business: invoicing, tax returns, contract management, and bureaucratic tasks. Manually tracking income and expenses, managing appointments, and handling tax documentation is time-consuming and prone to errors. Lena is looking for digital solutions to streamline her administrative tasks efficiently. That’s why she joins our workshop:
"Creativity & Digitalization – Friend or Foe?"

In the first session, Lena receives a practical overview of digital administration solutions that can streamline her daily operations. She learns how to use accounting software and tax tools to automatically track and evaluate her finances. Another important topic is digital contract management. Lena discovers how to create contract templates and collect digital signatures, allowing her to automate her booking process for weddings and reduce administrative workload significantly.

Through discussions with other participants, Lena realizes the full potential of digital tools to simplify her workflow. She sets clear goals for the remainder of the workshop: implementing digital administration solutions as quickly as possible and integrating accounting software and tax tools into her daily business operations. She also plans to create contract templates and enable digital signatures, ensuring seamless and error-free booking processes.

During her individual consultation, Lena reflects on her progress and receives personalized tips on further optimizing her administrative tasks. She has already selected an accounting software but seeks guidance on integrating it with her website and payment platforms for automated invoicing. She gets support in connecting payment services to her website and automating invoice distribution. Additionally, she learns how to set up automation for recurring tasks, such as creating wedding photography proposals and managing client follow-ups. She is advised to implement a system for tracking payments and sending reminders for outstanding invoices.

In the final session, Lena exchanges insights with other participants facing similar administrative challenges. Another wedding photographer shares valuable tips on using cloud services for secure document storage and tax preparation. Through discussions with the group, Lena realizes the importance of regular backups for her financial and client data, ensuring that no important information is lost.

After the workshop, Lena has fully digitized her administrative processes. She now uses accounting software that automatically tracks income and expenses and provides her tax consultant with all necessary data. Her contract management is now digital, allowing her to send contracts and invoices via email and collect digital signatures. She has also introduced a time-tracking system to document her working hours efficiently and ensure transparent billing.

Thanks to automation, Lena no longer has to handle repetitive tasks manually, freeing up more time for creative work and client interactions.