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Business Administration, B.A.

Faculty of Applied Economics

Not Without Reason one of the Most Popular Courses of Studies

Business administration is one of the most popular courses of study because it qualifies students for a variety of occupational fields. The Deggendorf business administration course has enjoyed an excellent reputation nationwide for many years. The course combines analytical skills and basic economic knowledge with management skills. During the internship semester, our students work in well-known companies in order to get to know operational processes and to obtain ideas for later professional orientation.
The contents of the lectures are supplemented by numerous lecturers as well as excursions and guest lectures in order to offer as much practical relevance as possible. In the last two semesters, the students specialize in a field of business administration of their choice, such as marketing and sales, purchasing and logistics, controlling and finance or taxes and accounting.

Fact Sheet Business Administration

Degree: Bachelor of Arts (B.A.)

Duration: 7 semesters (3.5 years)

ECTS points: 210

Start: October (winter semester)

Location: Deggendorf

Taught in: German

Application period: 15 April - 15 July

Admission requirements:

  • General German university entrance qualification, or please check your eligibilty at the DAAD if you own an international qualification
  • Language requirements


  • Knowledge of basic economic subjects would be an advantage

Key aspects:

  • Controlling and Accounting
  • Service management
  • Purchasing and Logistics
  • Banking, finance and risk management
  • International sales and marketing management
  • Taxes and Auditing
  • Operational finance and success management

Post-graduate opportunities:


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General enquiries about studying at DIT:  welcome@th-deg.deprospective student advisors

Career Prospects

Business administration is still one of the most sought-after courses of study in Germany. Graduates have a good chance of finding a suitable job or working freelance in a wide range of areas in the private and public sectors.

Business economists should be able to support management in various areas of business administration and, after appropriate familiarisation, to take on management tasks themselves.

In addition to imparting specialist knowledge, the study programme therefore promotes personality development and the acquisition of management knowledge and management techniques for assuming management tasks in business administration.

Building on a basic knowledge of business administration, the choice of a major field of study enables a moderate specialisation without the graduates being one-sidedly restricted to a specific field of activity. They should know the problems as well as the possibilities and limits of problem-solving techniques and be enabled to take on particularly qualified tasks in business and administration.

Due to the breadth of the business administration studies at the Deggendorf University of Technology, graduates are able to work in a wide range of fields in different functions and in different industries such as industry, trade, services, IT, etc. The degree program is designed to meet the needs of the business world.

Occupational fields

  •     Accounting, Controlling
  •     Marketing, Sales
  •     Purchasing and Logistics
  •     Human resources
  •     Taxes, auditing
  •     Finance and Bank Management
  •     Consulting
  •     Trainee

Alumni Profiles

Thomas Hofbauer

Business Administration (dual)

Thomas Hofbauer still loves to visit the town, which functions as the door to the Bavarian Forest and thinks back to his exciting days as a student with a smile on his face.

Career Development

After graduating from high school, I decided to do a dual course of studies at DIT. In the course of my business administration studies (dual training as Bachelor & Banker) I acquired extensive knowledge of service-specific relationship processes in a regional bank. This also prompted me to develop further in the psychosocial field in addition to my business administration studies, and so I enrolled for a master's degree in business psychology at the FHAM Erding.

At the same time, as head of the e-commerce department at VR-Bank Rottal-Inn eG, I was responsible for the topic of digital sales and innovation and gained a great deal of knowledge in the areas of online marketing, online strategy and social media advertising through my certification as head of online business at the Academy of Bavarian Cooperatives. Since the main focus of my master studies, marketing and coaching, gave me a lot of pleasure, I decided to turn my back on the world of finance and orientate myself elsewhere. Through an assessment centre I acquired the position of deputy press spokesman in the district office of Rottal-Inn and was also responsible for the digital media presence. Since the middle of 2018 I am now office manager of the district administrator of Rottal-Inn. As office manager, I am in charge of the District Administrator's office (e.g. assignment of tasks and personnel management of the employees in the District Administrator's office). As personal assistant to the District Administrator, I am responsible for the coordination of the District Administrator's business and the preparation of appointments for the office management as well as the management function of the management level of the District Administrator's Office. In addition, I coordinate the preparation of the content of the meetings of the District Council and its committees and take part in almost all meetings.

Reminiscing allowed: remember your student days

The time of my studies in Deggendorf was legendary, and I still think back often to that time with a smile on my face. The town of Deggendorf is just the right size, it offers the nightlife of a big city, but you feel safe like in a village, everything is within walking distance. The cultural diversity that the campus offers has broadened my horizon immensely and has enabled me to make many intercultural friendships, some of which still last until today. I still enjoy visiting the city, which is the gateway to the Bavarian Forest, and think back to a unique time of study. Does the phenomenal currywurt still exist at Otto's?

What advice would you give to today's students?

The most important thing during the study time is, besides the lectures, self-organisation and a sensible time management to divide the learning material and to use synergy effects by learning together with fellow students. And above all: do not push exams! That will certainly catch up with you. If you do reach your limit, I can only advise you to seek direct contact with the professors. Especially the professors at DIT are not sitting in an ivory tower, but are there for the students when they need them - I have always appreciated that. And last but not least: even if you miss a mark - don't let yourself down, much more important are the contacts and networks, the experiences as well as internships and projects and these can be built up and maintained very well at DIT.


Peter Pfersdorf

2003 | Business Administration

Career Development

After graduating from high school in 2014, I started studying media technology with a focus on computer science at DIT. This gave me a broad knowledge of different media and technical background. Especially the computer science courses were fun. Thus, I decided to specialise in this direction in the Master's programme.

From 2018 to 2020, I completed the Master's in Applied Computer Science / Infotronics. This is structured in English and is a good mix of programming and engineering topics. It also includes freely selectable modules from the Master's programmes in Electrical Engineering and Media Technology. Meanwhile, I took the opportunity to spend a semester abroad in Finland.

Immediately after my Master's thesis, which I wrote at BMW in Landshut, I started as an IT trainee at Allianz AG (insurance industry) in Munich. Here I was able to try out different roles (e.g. project manager office, deputy manager or project manager) and get to know the insurance world.

Since April 2022, I have been an IT project manager in the Workplace Team at Allianz Technology. In addition, I now have the chance to accompany our team into agilisation as a product owner.

Reminiscing allowed: remember your student days

I have fond memories of my 6 years in Deggendorf. I like both the city and DIT itself very much. There is a family-like environment from which you can take many friendships with you for life. How often did we sit by the Danube and enjoy the sun?

In addition, you can really savour the student life at night. The beer toss at Spontan with the most delicious fries was always legendary.

But the university also has a lot to offer: I like to think back to the sports programme and the MovING programme for female students.

I still feel very connected to the university through the AlumniNet network and like to visit DIT again for one or two seminars.

What advice would you give to today's students?

Enjoy your time as a student, because it goes by far too quickly. Don't put off too many exams, try things out and take as much as you can with you for your life. But don't lose sight of your goal.

For the inquisitive, I can give the tip: Take voluntary AWP language courses and career service seminars. I personally found Business Etiquette the best, but it was always booked up quickly. You can also find some seminars on soft skills here.

If you have the chance to spend a semester abroad, take it. Such experiences are worth their weight in gold.

Jennifer Rigo

2021 | Business Administration

Career Development

I already had 2 different jobs before I started my studies, as I had completed an apprenticeship as a businesswoman for office management. During my studies, I was a trainee in Aftersales at the BMW Group in Munich.
I took business administration with a focus on marketing & sales. After my studies, I worked for the first time in Influencer Marketing at a start-up in Berlin and have now been working for over a year as a Social Media Manager at one of the largest IT companies in the world and am currently even working at European level.
What I would like to emphasise here: I haven't lived in Germany for 3 years. I ended up in Portugal because of Covid and started working with the German team from here, only recently I was upgraded to Europe level.

Reminiscing allowed: remember your student days

I really enjoyed studying at DIT, especially the fact that I was able to take something from the most diverse fields of business administration, which helps me to this day to have an all-embracing understanding of complex corporate structures.

My professors encouraged me along the way and actively supported me until the end. Especially in Covid times, when I couldn't be on site, they made it possible for me to complete my studies. DIT offers really great opportunities not only locally, but also internationally. The university is very well networked, which not only makes semesters abroad possible, but also participation in events in other countries and universities. In 2019, I had the opportunity to attend the "Global Entrepreneurship Week in Rotterdam" and expand my network and perspective immensely in just one week. Furthermore, in 2020 I also got to do a semester abroad in Budapest, which was mostly online due to Covid, but I still got to take away many new and helpful impressions.

What advice would you give to today's students?

Keep your minds open to all possibilities. A lot of things will be new and you are often still closed to trying new and unknown things. Use your studies to jump over your shadow, as soon as you do that you start to get to know yourself, your possibilities and your strengths. And you get a little closer to your dream job or your dream career. Very few people know from the start where they want to go, so don't be afraid, trust in the unknown and try it out.

Vanessa Wong

2020 | Business Administration

Career Development

When I graduated, I was lucky to have a job lined up for me and ended up in Talent Management which is the fancy term for Recruiting. It's a long story on how this was possible but of course relevant to everything I'm writing here. 

My first internship was in Recruiting at FlixBus in Munich. I initially wanted to land an internship in Marketing but was constantly overlooked/rejected as I didn't have any prior experience in the field. Since people and culture were an interest of mine at the time as well, I thought, "hey, let's give this job a try" and it paved the rest of my career for me. Quite literally. 

Initially my focus during the internship was to learn as much as possible in hopes that I could transfer anything I learnt in Recruiting into a career in Marketing. But as I finished my first month at FlixBus and was given more responsibilities outside of Recruiting, that was when I discovered Employer Branding, which is the best of both worlds. I was able to create content, go to career fairs and even host events/Stammtisch for the interns in my cohort.

When my internship was about to end, my Manager at the time took notice of me and offered me a Working Student job with them. Which I'm am eternally grateful for as fast-forward 6 months, I ended up in limehome as a Working Student in People and Employer Branding with her when she left FlixBus. After graduation she/they offered me a full time role as a Junior in the company in the same department allowing me to continue building my knowledge in Employer Branding and People.

Then... COVID strook, we all moved to home office and like others this was when the thoughts in my brain started to chatter. Do I want to stay in Recruiting, do I still want to pursue something in Marketing. Don't get me wrong, I was happy at the time at limehome cause my colleagues were great. I was also doing cool tasks like, branding materials for the employees, content for our LinkedIn page and I even got a chance to design the company job site. But something about the many lockdowns just got me thinking. 

Fast forward again to 2021, HubSpot found me on LinkedIn and I gave them a shot because like they say, never say never. Which leads to my current role now as a Program Manager. Where I'm no longer recruiting and I'm responsible for university events and partnership. Sharing real life experiences with students like you so that you know what to expect when you graduate. Which was a direction that helped me shift away from recruiting and move more towards Employer Branding. 

Moral of the story is, no matter what your major is or what you decide to study, your career can look completely different and do a 360 flip without your consent. Just keep an open mind wherever you end up.  

Reminiscing allowed: remember your student days

Something I really enjoyed about studying at DIT is the community you'll have. Being someone who moved to Germany, had to learn German and studied completely in German (mostly Bavarian/bairisch ;) ) , I managed to make a home for myself in Deggendorf during my studies. There were no regrets from my side choosing a German course, as that allowed me to interact with the locals. I was also involved in and did many extracurricular activities which allowed me to mix and mingle with international/exchange students that came to DIT. 

I even took advantage of the fact that DIT had many partner universities all around the world and did an exchange semester in Seoul (Kookmin University) where I met friends from all over, the Nordics, US, Canada, and we're still in touch even to this day. Needless to say, I always have a place to stay whenever I travel to these countries which is a huge bonus for me since I love travelling. 

Doing a German Bachelors helped me maintain great German speaking skills (yes, I'm patting myself on the back but it's to make a point!) which opened doors for me and helped me land the jobs I mentioned above. Which is why I highly encourage international students who are contemplating between an English or German Course to take a risk and go towards BWL instead of studying IM. It was a struggle for me, even with C1 German but I can promise you, it's worth it if you want a future business career in Germany. 

What advice would you give to today's students?

There's always 3 main things I share with students whenever I do my events. 

1. Network, network, network: I mean, hey, I'm a shy kiddult (kid addult) too but my statement above already proves why it's important to start networking now and building your community. Be genuine when reaching out to people, don't just connect because you need something. Say hello, congratulate people for their achievements, you never know what doors you could open!

2. Trial and error: Don't be afraid to make mistakes in life. For me, I deal with mistakes and failures by seeing them as learnings. Because without making them, you would never learn and never grow, which is not helpful when it comes to working life or life in general.

3. Follow your passion, not money: Yes, money is important but keep in mind after uni, you'll most likely be working for 40 years or more - in case you're planning to work until retirement of course. You don't want to be stuck doing something you dislike even if it's for good money because trust me when I say, it will drain your soul and your personality - wow that's a bit deep, sorry peeps. If you can find both, way to go you!

And a bonus! - It's never too late to do/start something new. So get off your bottom and flush that fear/concerns away and try something new ;).

Subject Overview

Overview of courses and lectures, SWS (Semesterwochenstunden = weekly hours/semester) and ECTS (European Credit Transfer and Accumulation System) in the Bachelor's degree Business Administration.


1. Semester SWS ECTS
Introduction to Business Administration 2 3
Mathematics 4 5
Statistics 4 5
External Accounting 4 5
Business Informatics 6 7
Business English 1 2 2
Business English 2 2 2
2. Semester SWS ECTS
Work Technique 2 3
Internal Accounting 4 5
Investment Economy 2 2,5
Corporate Financing 2 2,5
Purchasing and Logistics 2 2,5
Product Development and Manufacturing 2 2,5
Introduction to Economics and Micro Economics 2 2,5
Macro Economic Theories 2 2,5
Compliance and Contract Law 4 5
Business Language 2 2 2
3. Semester SWS ECTS
Marketing Introduction 4 5
Staffing 2 2,5
Human Resource Management 2 2,5
Corporate Taxation and Balance Sheet Tax Law 4 6
Organisational Theory 2 2,5
Organisational Development in Practice 2 2,5
Corporate Law und Governance 4 5
Complementary Compulsory Elective for the focus area 1 4 5
4. Semester SWS ECTS
Management Skills 2 3
Management Techniques 2 3
Controlling 2 3
Treasury 2 3
Process Management and Modern Forms of Organisation 2 3
Project Management 2 3
Business Language 3 2 2
Introduction to National Economic Policy 2 2,5
National Accounts, Monetary and Exchange Rate Policy 2 2,5
Complementary Compulsory Elective for the focus area 2 4 5
5. Semester SWS ECTS
Internship (18 weeks) - 30
Internship accompanying course 1 2 -
Internship accompanying course 2 2 -
6. Semester SWS ECTS
Management Business Planning Seminar 2 3
Employment Law and Business Continuity Management 2 3
Information and Knowledge Management 4 5
Scientific Compulsory Elective Subject 2 2
Choice of one of the two compulsory elective subjects:    
International Economic Policy and Development and Foreign Trade Policy 4 5
Integrative Business Administration and Risk Management 4 5

Choice of one of the focus areas 6. and 7. Semester

Focus Area International Distribution and Marketing Management SWS ECTS
International Product and Solution Management 4 6
Competition Law and Advertising Design 4 6
IT Support in Marketing und Distribution 4 6
International Distribution Management 4 6
Global Brand Leadership and International Marketing Communication 4 6
Focus Area Service Management  SWS ECTS
Team Development 3 4
Transaction Analysis 3 4
Theory of the Internal Relations Management 4 6
Service Management Introduction 4 6
Strategic Marketing 2 5
Services Marketing 4 5
Focus Area Purchasing and Logistics  SWS ECTS
Strategic Sourcing 6 9
Compliance in Purchasing 2 3
Design of Purchasing Processes 4 6
Design of Logistics Processes 4 6
Application Software for Purchasing and Logistics 4 6
Focus Area Accounting and Controlling SWS ECTS
Accounting According to HGB and International Accounting 4 6
Balance Sheet Analysis and Group Accounting 4 6
Cost Management und Controlling 4 6
Operative und International Controlling 4 6
Risk Management and Application Software for Controlling and Accounting 4 6
Focus Area Taxes and Auditing SWS ECTS
Accounting According to HGB and International Accounting 4 6
Balance Sheet Analysis and Group Accounting 4 6
Corporate Taxation - Income Taxes and Current Tax Law Issues     4 6
Corporate Taxation - Sales Tax, Tax Code and Current Tax Law Issues 4 6
Auditing, Auditing Techniques, Internal Control System 4 6
Focus Area Finance, Bank and Risk Management SWS ECTS
Financial and Asset Management 4 6
Corporate Finance and Financial Products 4 6
Management of Financial Risks 4 6
Bank Management 4 6
Financial Industry, Risk Management and Insurances 4 6
Focus Area Operational Finance and Success Management SWS ECTS
Financial and Asset Management 4 6
Corporate Finance and Financial Products 4 6
Cost Management and Controlling 4 6
Operative and International Controlling 4 6
Risk Management and Application Software for Controlling and Accounting 4 6
Bachelor Thesis (BA) - 12

In recent years, most German companies have adapted to international markets and global competition. This trend affects companies of all sizes, both small and medium-sized enterprises and large enterprises. Therefore, it is becoming more and more important for newcomers not only to master the standard methods and procedures in marketing and sales, but above all to be able to demonstrate international competence. Within the framework of this focus, students should be taught the knowledge necessary to successfully place products on international markets, to develop branding and advertising no longer for the domestic market but for export markets and to successfully complete international sales projects.

The focus of the course is on service management and the communication of essential management concepts for service-specific relationship processes. The aim here is to impart cross-industry knowledge to students in the sense of a general management approach. In addition to this professional competence, students have the opportunity to work on projects, diploma theses, case studies, simulations, etc., in order to improve their knowledge of the business processes involved. Methodological and social skills, i.e. so-called "soft skills", which are among the central key qualifications in service occupations, can be developed.

The importance of efficient supply chain management for securing the success of a company will continue to grow in the future - also against the background of ever more progressive globalization. On the one hand, supply chain management opens up the possibility of establishing competitive advantages in global markets in the face of increasing competitive pressure. On the other hand, cost pressure is also forcing companies to increase efficiency within value chains, as logistics costs account for up to 25% of the total costs of a product. Building on many years of professional experience and the strong networking of the chair holder with business practice, students are taught in-depth knowledge of purchasing and logistics in lectures, exercises, business games and excursions. Networked thinking and the pursuit of a holistic management approach enable our graduates to manage complex and global value chains.


Sound knowledge of controlling and accounting is indispensable for the management of a company. Students are enabled to design, implement and optimize controlling instruments depending on the individual company conditions. The software implementation is based on the modules FI and CO of SAP-R/3. In addition, the instruments of strategic and operative controlling, cost management as well as balance sheet analysis, international accounting and group accounting represent core areas of the study focus.

The focus on taxation offers students a comprehensive teaching programme based on the content of the 3rd + 4th semesters. It is a study focus that offers ideal conditions for a career in areas such as

  •     Tax advisor/auditor,
  •     Leading activity in the commercial administration of companies,
  •     Management Consultancy/Corporate Structuring/Recapitalisation Consulting


Based on the knowledge of the basic subjects "Finance and Investment" as well as "Controlling and Treasury" the students deepen their problem awareness in these subjects. Students are enabled to make financial and investment management decisions using the necessary financing and hedging techniques. In addition, they are made familiar with the special requirements that cooperation with various financial service providers entails.

Financial management and treasury play an increasingly important role in the management of medium-sized companies. Modern financing instruments such as mezzanine, private equity or stock market segments for medium-sized companies mean that, in addition to mastering controlling instruments, financial knowledge is increasingly required as a hand tool in the business management area of a medium-sized company. Business economists who are able to perform both the financial control with a view to liquidity and the "pilot function" with a view to business success are therefore particularly in demand in medium-sized companies.