You will gain sound knowledge of the management areas of the hotel industry and learn about the essential characteristics of this sector. You will be able to make planning, organisational and implementation decisions in a hotel or restaurant business, analyse hotel markets, evaluate market entry opportunities and understand determinants of hotel and restaurant management. Furthermore, you will get to know the instruments of hospitality marketing and understand their application.

The central content of the courses includes topics such as monument and nature conservation, spatial and landscape planning, home and cultural heritage, city marketing and event management, mobility and transport, energy and waste disposal, future technologies and infrastructure. You will learn basic terms and contexts in a multidisciplinary way. In exercises, you will be enabled to formulate promising concepts for the future on a factual basis yourself and to prepare a conceptual implementation.

Resource management basically stands for the effort to develop the manifold potentials of country, region, city and destination in a meaningful way. A long-term oriented design interest, which wants to preserve and create good cultural, social and economic perspectives for future generations, is always characteristic for a sustainable management.

Mobility management can be understood here as an important sub-task of comprehensive resource management: Good management makes mobility efficient and at the same time minimises the burden of the resulting traffic. Important tasks, e.g. with regard to noise reduction, protection against environmental pollution (exhaust gases, particulate matter), must be solved on an interdisciplinary basis, and the question of the use of different transport systems must be weighed up according to local or regional suitability.

You will learn about the stakeholders of a destination, the structure of tourism and destination organisations as well as objectives and principles for the management of a destination. In addition, you will gain insight into the representation of interests of a tourist destination and the constitutive decisions of the destination management. You will acquire knowledge on various concepts of destination organisation and the associated management methods, illustrated using the example of domestic and foreign holiday regions. You will be able to recognise and analyse the particularities of marketing for a destination, to draw up a marketing plan for a tourist destination and to use the necessary marketing instruments precisely.

You will acquire knowledge in the field of travel organisation and the procurement of travel services of all kinds. You will be able to plan, calculate and market trips of all kinds via the various sales channels. In addition, you will gain in-depth knowledge of the functioning and specifics of the global tourism market.

You will gain sound insights and knowledge about the specifics and effects of the German travel agency and travel distribution market. You will gain insights into the functioning of market research, purchasing, production and sales of package tours and individual tours as well as a selection of special tours. You will be enabled to analyse and evaluate existing offers of well-known tour operators and to create travel package offers. Furthermore, you will learn to analyze the travel distribution market and to evaluate its future development.

You will learn basic concepts and providers of medical tourism and cross-border health care management. You will become familiar with the legal foundations of cross-border medical tourism and learn about the different categories and characteristics. You will learn about the essential processes in medical tourism. You can transfer these to existing destinations with corresponding offers. You will develop concepts for networking medical care and globalisation in medicine and will be introduced to the essential functions in the management of medical facilities. You will gain basic knowledge about the importance of interface management in medical facilities. Furthermore, you will gain insight into the requirements of data protection and data security and will be able to research the legal regulations and transfer them to the working environment of medical facilities.

You will acquire in-depth knowledge of the functions and specifics of the conference, trade fair and congress market. You will also be able to plan, calculate and market conferences, trade fairs and congresses as well as events of all kinds.

The focus is on the management areas and the special features of the international tourism industry, planning, organisational and implementation decisions in a global context, the analysis of international markets, the evaluation of market entry opportunities, the key determinants of the international tourism industry, the development of international concepts and their successful positioning in the market, as well as the instruments of international tourism marketing and their successful application.

This field of competence is taught entirely in English. We focus on international markets, visitor management, crisis management, tourism innovations, tourism service marketing management, pricing, marketing communication, promotion, customer relationship management and sales. The knowledge is acquired through excursions, case studies, international newspapers/journals and international guest lecturers.