International tourism generates billions of euros annually and is still one of the fastest-growing industries.
It consists of a wide range of services and products which must meet the highest standards of quality and safety, yet be affordable for the consumer. Therefore, services in the industry are within complex processes with intercultural and multidisciplinary influences, so there is a high demand for qualified specialists in many specialised areas, such as:
- Upper management tasks with tourism providers (airlines, hotels, organisations, gastronomy, event agencies, recreation and sports industry, etc.)
- Product development in national and international booking and reservations agencies
- Consulting, publicity and coaching for tourism destinations
- Destination Management
- Service design and product development for tourism providers and tourism destinations
Module Group International Tourism Management
Management in tourism takes places within an internationally cross-linked context. The tourism “system” is shaped by legal requirements at the national and international level, union regulations, as well as increasing international standardisation. At the same time, service provision takes places in an urban or regional context, often with a high degree of specialisation.
Module Group Empirical Research Methods
Evidence-based management is based on the principle of empirically supported management decisions. Web-based booking systems, touristic websites and social networks in eTourism offer a vast quantity of data which can currently only be processed through modern data mining and data analysis technologies. This data forms the basis for management decisions in tourism.
Module Group Business Economics
Sound business knowledge is also the basis for a successful career in the tourism industry. The modules aim in particular at providing students with knowledge, methods and instruments for future strategic decisions.
Module Group International Destination Managment
Students will be confronted with the complexity of community-based tourism destinations. Solutions will be presented on how a strategic development and marketing of destinations can succeed within the complex framework conditions.