ECRI Lunch Talk - Destinationsbranding
The ECRI Lunch Talk is about a topic considered by two experts and invites the audience to actively participate in the discussion. The special feature: The format takes place virtually during the lunch break from 12 noon to 1 pm. The kick-off event is all about destination branding in tourism. Because every place, or destination in the jargon, tells a story, brings its own culture and way of life and is defined by its environment and the people there. Destination branding is all about identifying the strongest and most competitive values of the destination in the eyes of its potential visitors. In particular, it is about capturing the "DNA of the destination" and conveying it consistently across all marketing channels and communications.
Claudia Hinnerkopf explains how this is done in practice at the ECRI Lunch Talk. She is Head of Marketing at Bayern Tourismus Marketing GmbH and knows Bavaria as a destination inside out. The second participant, Prof. Dr. Marcus Herntrei, will contribute scientific findings on citizen participation in destination branding. He is the head of the Bachelor International Tourism Management and Master International Tourism Development programmes at ECRI. The ECRI Lunch Talk will be moderated by Sarah Beham, correspondent at Bayerischer Rundfunk and experienced journalist on tourism in Eastern Bavaria.
Kontakt:Miriam Bleck, firstname.lastname@example.org